Third Wave Marketing, LLC.

Home

Third Wave Marketing, LLC was founded by Ron Rogers in 1996 as a liaison between independent hardware retailers, distributors and hardware cooperatives on one hand and manufacturers on the other. Over the years, Third Wave Marketing has evolved from a one-man basement office to a thriving five person sales, marketing and customer service organization with the main office located in Lexington, KY and a branch office in Chicago, IL. Third Wave Marketing stays in touch with independent hardware retailers on a national basis via personal contact at shows, the Internet, fax broadcast and periodic calls to active customers. Third Wave Marketing, LLC is the most effective and efficient means for a manufacturer to sell, market and service their product to the independent hardware retail market.

What Third Wave can do for you?

Combine your product with our existing product portfolio to create synergy and increase distribution for your existing and new products through market share gains

We now have a database of several thousand ACE, Do-It Best, True Value, and Orgill members that are active drop-ship accounts. We have proved that increasing the drop-ship business has a positive impact on both drop-ship and the out-of-warehouse business.

Our automated contact system allows us to use a combination of personal mailings, phone calls, email and fax broadcast to reach hundreds of customers per day. We also have an active and secure internet site that allows coop members to access product information and price sheets on line. Few if any other manufacturer or manufacturers representative that has this capability.

Our typical business cycle approximates the following schedule:

· Preparation of promotional order forms.
· Build order templates to mirror order forms.
· Pre-show mailing of personalized newsletter and order form to active drop ship and target accounts.
· Open for business fax broadcast.
· Personal phone call to key store personnel.
· Professional at show market support.
· Post show telemarketing and fax broadcast follow-up.
· Post show mailing if necessary.
· Promotion sale summary to manufacturer and cooperative.

In addition to our proactive member outreach, we also perform the following customer support functions:

· Receive, enter, credit check and expedite orders.
· Special orders.
· Supply technical and merchandise support.
· Supply contractor databases.